In the case of the music industry, the vocoder seems to be the easy way out of actually having to be a good vocalist and still be able to sell. Turn on the radio these days and you’ll probably bump into a song that uses it, but in the technopop world it’s hard to find a song without it. It is this effect that serves as technopop vocalists’ greatest weapon and also their biggest crutch when improperly used.
johpan looks at the mechanics and aesthetics of the much-maligned electronic instrument.
The simplest changes in instruments – like a quick EQ shift on the kick and snare, a slight change in a drum loop or bass line, modifications to the main melody – all of them change the song enough to keep me interested. It’s like using a different type of cheese for a dish: same idea, different flavor.
johpan breaks down the appeal of TechnoPop in all its flavors and varieties.
I don’t blame these people for being initially wary of SweetS or Hello! Project. As is too often the rub with popular music, image comes before sound, and few can get past the “pedophilia parade”.
Vee discusses her personal experiences in promoting the joys of wota-dom to an otaku crowd.